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Search intelligence

Understand search performance before opening five tools.

Start with the situation, then separate diagnosis, missing configuration, recommended action and execution.

DiagnosisCrawl, demand and page structure are read separately, so no figure replaces a missing measurement.
Missing configurationSearch Console, rank providers and backlink sources remain explicitly unconnected until proven.
Recommended actionRun a bounded analysis, then let Intelligence and Mission Control rank the first fix.

Next best search action

Start with evidence you can create now, not with a disconnected keyword list.

Highest leverage

Run a free analysis to establish a technical baseline. Connect Search Console later only if demand still needs proof.

Technical baseline

No completed analysis has crawled this site yet.

Search demand

Impressions come from your Search Console, which is not connected.

Average position

Positions come from your Search Console, which is not connected.

Referring domains

Backlinks are ingested from a market-data provider, and none is connected.

Pages crawled

No completed analysis has crawled this site yet.

Answer readiness

No answer-engine analysis has run for this site yet.

Core Web Vitals

No PageSpeed capture has run for this site yet.
Technical

Site Audit

Indexability, structure and crawl findings that block rankings and answers.

Demand

Keywords & rankings

Connect demand to pages that can win it. Missing sources stay labelled.

Authority

Backlinks

Referring domains, anchors and follow ratios exactly as your provider reports them.

Coverage

Pages & content

What the crawl actually read on each page: word counts, thin pages, duplication.

Keywords

Not measured
See the keywords you actually rank for

Connect Google Search Console to pull your real queries, positions and impressions — then enrich them with search volume and difficulty.

  • Real queries, positions, impressions and clicks from your own Search Console
  • Search volume & difficulty from a connected market provider
  • Intent classification and clustering to prioritise
Connect Search Console

Backlinks & authority

Not measured
Map your backlinks and referring-domain authority

Connect a market-data provider to ingest real backlinks, anchors, follow/nofollow and referring-domain authority for your site.

  • Every referring domain, source URL and anchor
  • Follow vs nofollow ratio and lost links
  • Referring-domain authority, never a guessed score
Connect a market provider

Competitors

Not measured
Discover who competes for your demand

Connect a provider to surface competitor domains and overlap.

  • Competitor domains
  • Keyword & topic overlap
  • Visibility comparison
Connect a market provider

Core Web Vitals

Not measured
Core Web Vitals have never been captured

Core Web Vitals come from Google PageSpeed Insights: field data from real Chrome users, with a clearly labelled Lighthouse lab run as fallback. Until a capture has run for this site there is nothing to rate — and nothing is estimated in its place.

  • LCP, INP and CLS rated against Google's official thresholds
  • Field (real-user) data preferred, lab run labelled when used
  • FCP and TTFB as supporting diagnostics

Evidence coverage before action

MeasuredCrawl findings and bounded technical checks.
ConnectedSearch Console, analytics, rank and backlink providers when enabled.
ObservedSERP and competitive snapshots with explicit sample scope.
ActionableOnly high-confidence blockers become missions.

Execution

Promote the strongest search opportunity into Mission Control, then measure the outcome.

Open Mission Control