Search intelligence
Understand search performance before opening five tools.
Start with the situation, then separate diagnosis, missing configuration, recommended action and execution.
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Technical baseline
No completed analysis has crawled this site yet.—
Search demand
Impressions come from your Search Console, which is not connected.—
Average position
Positions come from your Search Console, which is not connected.—
Referring domains
Backlinks are ingested from a market-data provider, and none is connected.—
Pages crawled
No completed analysis has crawled this site yet.—
Answer readiness
No answer-engine analysis has run for this site yet.—
Core Web Vitals
No PageSpeed capture has run for this site yet.Site Audit
Indexability, structure and crawl findings that block rankings and answers.
DemandKeywords & rankings
Connect demand to pages that can win it. Missing sources stay labelled.
AuthorityBacklinks
Referring domains, anchors and follow ratios exactly as your provider reports them.
CoveragePages & content
What the crawl actually read on each page: word counts, thin pages, duplication.
Keywords
Connect Google Search Console to pull your real queries, positions and impressions — then enrich them with search volume and difficulty.
- Real queries, positions, impressions and clicks from your own Search Console
- Search volume & difficulty from a connected market provider
- Intent classification and clustering to prioritise
Backlinks & authority
Connect a market-data provider to ingest real backlinks, anchors, follow/nofollow and referring-domain authority for your site.
- Every referring domain, source URL and anchor
- Follow vs nofollow ratio and lost links
- Referring-domain authority, never a guessed score
Competitors
Connect a provider to surface competitor domains and overlap.
- Competitor domains
- Keyword & topic overlap
- Visibility comparison
Core Web Vitals
Core Web Vitals come from Google PageSpeed Insights: field data from real Chrome users, with a clearly labelled Lighthouse lab run as fallback. Until a capture has run for this site there is nothing to rate — and nothing is estimated in its place.
- LCP, INP and CLS rated against Google's official thresholds
- Field (real-user) data preferred, lab run labelled when used
- FCP and TTFB as supporting diagnostics
Evidence coverage before action
Execution
Promote the strongest search opportunity into Mission Control, then measure the outcome.
Open Mission Control