Getting started
Data sources and “Not measured”
Every figure NeoRank shows comes from a dated measurement. When the measurement does not exist, the product says so instead of showing a zero or an estimate. Here are the sources and how to read their absences.
The sources
| Source | What it feeds | Condition |
|---|---|---|
| NeoRank Engine (crawl) | Site audit, crawled pages, JSON-LD, questions / answers, internal links, content topics, briefs | A finished analysis |
| Google Search Console | Clicks, impressions, CTR, average position, queries, countries, history | Connector linked (read-only) |
| Google Analytics 4 | Sessions, channels, devices, engagement, AI traffic share, page views | Connector linked (read-only) |
| AI observations | Share of voice, mentions, citations, sentiment, third-party sources | Plan with AI, verified engines, tracked prompts |
| Google PageSpeed Insights | Core Web Vitals: field data (CrUX) when Google has it, otherwise a lab measurement | Capture enabled on the platform |
| Direct reading of your site | robots.txt and /llms.txt, read live (15-minute cache) | Site reachable |
What “Not measured” means
“Not measured” means NeoRank has no measurement for that value: the source is not connected, not read yet, or does not exist in the product. It is never a zero: a zero would mean “measured, and nil”. Hover the label: the tooltip gives the reason and, often, the action that will fill the card.
The absence labels
- Search Console not connected / Connect Google Analytics 4
- The connector is missing: link it in Settings › Integrations.
- Connected, no day received
- The link works but the first sync has not reported a day yet.
- Not read yet
- The source exists but has not been queried for this site yet: run an analysis.
- Not reported
- The source answered with no value for this item.
- Measured data only (column or tile hidden)
- Search volume, difficulty, CPC and backlinks came from a market-data provider retired on 26/09/2026. With no measured source, NeoRank hides those columns and tiles (a “Why?” note explains it); historical values stay shown with their date. Nothing is estimated in their place.
- Not sampled
- A tracked prompt has not been answered by an engine yet.
- Not offered by NeoRank (dashed border)
- No measurable source exists in the product for this figure; nothing is invented in its place.
Data freshness
- Google publishes Search Console data with a 2 to 3 day delay: the latest days may be missing.
- Each Google sync re-reads a rolling 7-day window; the first one also brings back the daily history (up to 16 months of daily totals).
- Connectors are re-synced automatically, from every few hours to once a day depending on the plan.
- The audit reflects the latest finished crawl; the AI KPIs, the last three observations.
Reading the charts
- A day without a reading is a gap in the line, never a zero.
- At least two measured values are needed to draw a line; otherwise the single value is written as text.
- A change needs two comparable readings: after a single reading, it stays “Not measured”.
Measurements and estimates
NeoRank always separates a measurement of your site (Search Console, GA4, crawl, observations) from a market estimate. When both exist — for instance a historical estimated organic traffic and your GA4 sessions — they are shown separately and named, so they are never confused.