Features
Traffic & market
The “Traffic & market” view shows the visits Google Analytics 4 measured on your site — channels, devices, visits from AI engines with their conversions and revenue — and your organic clicks measured by Search Console. Without a connector, it says so instead of estimating.
What you need
- Google Analytics 4 connected and linked to the site: without it, the header reads “GA4 not connected” and the cards offer “Connect Google Analytics 4”.
- Google Search Console connected for the organic clicks KPI.
- You connect them from the connectors: see Integrations.
The header shows the state: “GA4 connected”, “GA4 without data” (connector working, no day of sessions for this site — see “Connected but no visit”) or “GA4 not connected”.
The KPIs
| KPI | Computation |
|---|---|
| GA4 sessions (28 d) | Sessions over the last 28 reported days, compared with the previous 28 when that window is complete. |
| AI traffic share (GEO) | Sessions from a recognised AI engine, divided by all sessions split by channel in the same window. |
| Average bounce rate | 100 − the GA4 engagement rate, weighted by sessions. |
| Average duration per visit | Each channel's GA4 average session duration, weighted by its sessions; “not measured” if GA4 reported no duration. |
| Organic clicks — Search Console | The clicks over the last days reported by Search Console, their change, and the number of distinct queries with at least one impression. |
Channels and devices
Each session is put in a channel from its GA4 source / medium: AI (LLM), organic, paid (cpc, ppc, display…), referral, social, email, direct or other. The cards show sessions by channel, the devices used and the change by channel; the channel table gives share, visits, 28-day change, bounce rate and average duration. The tables export to CSV.
AI → traffic → revenue
This block reads the AI-visits report the GA4 sync records: per day, each engine's sessions, key events and revenue, by source and landing page.
- A visit counts as coming from an AI only if GA4 recorded one of the exact recognised sources: ChatGPT, Claude, Copilot, DeepSeek, Gemini, Grok, Meta AI, Perplexity, Phind or You.com. No guessing on a look-alike domain name.
- Revenue is given in your GA4 property's currency; different currencies are never added up. “No revenue recorded” means GA4 recorded none.
- The landing pages most visited from AI engines are listed; those an observed AI answer also cited are marked “cited by an AI”.
- Several GA4 properties linked to the same site are never added up as one site: the block says so.
- Before the first reading, the block says the AI visits arrive with the next sync — never a zero.
The “Prove” block
- Each engine's measured visits beside the share of that engine's answers that cite your site.
- Share of voice per month, and the tracked questions that cite the site with the measured AI visits to the cited pages. GA4 does not say which question brought a visit: these visits do not add up.
- When automatic fixes are enabled on the platform, a “before / after” for each fix, beside the site's own trend: an observation, not proof of cause.
- One single estimate, shown apart, as a range with low confidence: at the bottom, the measured AI visits; at the top, in addition, the “direct” visits that landed on a page an AI answer cited.
Data freshness
- Google connectors sync automatically, at a pace that depends on your plan (see the plans); the view's refresh button restarts the sync of the workspace's Google connectors. It is reserved for the workspace's administrators and strategists, once an hour at most.
- Google publishes its figures 2 to 3 days late: the last day shown is often the day before yesterday.
What is not measured
- Estimated organic traffic and ranked keywords are shown only if historical checks from the former provider exist, with their date; otherwise they are hidden and a short note explains why (see Measurements and estimates).
- Market size, market share, audience overlap, demographics and interests have no source in NeoRank: “Not offered by NeoRank”.
- NeoRank does not monitor your competitors' pages, ads and links. Your identified competitors are in Competitor analysis, your site's alerts in Alerts and observations.
A method
- Connect GA4 and Search Console, then let the first sync fill the history.
- Follow the AI traffic share and the landing pages reached from AI engines.
- Cross-check with AI visibility: do the cited pages receive visits?
- For organic clicks per query, open the Search Console history.