Features
Search Console history
Your Google clicks, impressions, click-through rate and average position, day by day, as Search Console reports them — with your top queries and how they move. Nothing is estimated: a day not reported stays a gap in the line.
What the view shows
A sub-tab of “Traffic & market”: Search Console history.
- Four KPIs: Total clicks, Impressions, Average CTR and Average position, each with its sparkline.
- Four day-by-day charts: clicks, impressions, CTR and average position.
- Queries ranked by clicks and by impressions, then the “Top Google Search Console queries” table.
- Below, the “Google over time (Search Console)” block: trend against the previous period, biggest gains and losses, position bands, CTR by position, devices, countries, brand and non-brand.
Where the data comes from
Everything comes from your Google Search Console connector, at the workspace level. Without a connector, the view shows “Not connected” and a “Connect Search Console” button; see Connect Search Console or GA4.
| Data | Depth |
|---|---|
| The site's daily totals (clicks, impressions, CTR, position) | Up to 16 months, brought back at the first sync |
| Breakdown by query, page, country and device | 56 days at the first sync, then the rolling week at every sync |
Freshness and refresh
- Google connectors sync automatically, at a frequency that depends on your plan (pricing).
- The “Refresh” button starts a Search Console / GA4 sync of the workspace. It is reserved to the workspace's administrators and strategists, and can only be run again once an hour.
- The header gives the number of reported days and their dates. “Sync interrupted” flags a connector whose last sync failed: the days already received stay shown, with the date of the last successful sync. See Connector states.
Reading the KPIs
- The four KPIs and the query table cover the last 28 reported days, compared with the 28 reported days just before. Without a complete previous window, no change is shown.
- The average position is impression-weighted; its change reads as places gained (+) or lost (−).
- The 1m, 6m, 1y and all buttons only change the range of the daily charts, not the KPIs.
- A day not reported is a gap in the line, never a zero. With fewer than two measured days: “no curve”.
- The header's country filter applies to the whole view.
The query table
For each query: clicks, impressions, CTR and position, with the change in clicks and impressions against the previous window. Columns sort, the table pages, and its footer says how many queries the window holds. Up to 500 queries are loaded. The CSV export carries Search Console's raw values.
Google over time (Search Console)
This block follows the period chosen in the header's period picker, compared with the period of the same length just before.
| Chart | Reading |
|---|---|
| Trend and previous period | The line of the chosen metric (clicks, impressions, CTR, position), with the previous period overlaid. |
| Biggest click gains and losses | The queries and pages gaining or losing the most clicks. Compared only if the breakdown exists on both periods. |
| Position bands over time | Distinct queries per position band (1–3, 4–10, 11–20, 21–50, 51+), week by week. |
| CTR by position: titles to rework | Queries whose CTR is under half your site's median for the same position band. A benchmark computed on your site, not a Google standard. |
| Clicks by device, Clicks by country | The split of clicks from the per-query breakdown. |
| Brand / non-brand queries | A query is “brand” when it contains a term taken from the site's name or domain (at least 4 characters). A heuristic, labelled as such. |
Common actions
- In “CTR by position”, spot the queries under the benchmark: rework the title and description of the ranking page.
- Follow the falling pages in “Biggest gains and losses”, then check them in the technical audit.
- Cross-check with Keyword research and Rank tracking, which carry the Search Console impressions and positions of your tracked keywords.
- Export the table to CSV for your own analyses.
Limits
- Search Console keeps only about 16 months of history: NeoRank cannot go further back.
- The per-query breakdown only exists since the connection (plus 56 days): the breakdown charts can start later than the daily lines.
- These are your site's figures in Google, not a market search volume (Data sources).